INTERNATIONAL MARKETING FOR COTIJA CHEESE,MERCADEO INTERNACIONAL DEL QUESO COTIJA

Oscar Hugo Pedraza Rendon, Ruben Molina Martinez and Maria Soledad Ramírez Flores

Revista Internacional Administracion & Finanzas, 2013, vol. 6, issue 1, 67-74

Abstract: This article analyzes the possibility of commercializing internationally the Cotija Región of Origin Cheese, by means of marketing strategies. The elaboration of daily products, is one of the principal economic activities in Mexico. The economic and social situation concerning the Cotija Región of Origin Cheese are included, as well. The results indicate that there is demand for the product that will need to be satisfied. Based on the acceptance that the cheese has, the conditions exist for major commercialization that will benefit producers as well as the Michoacán state in general. The arguments in this research affirm the potential of the product in foreign markets. Factors that determine the design of an efficient strategy for international commercialization of this product are analyzed and discussed.

Keywords: Strategies; Marketing; Products Crafts; Queso Cotija (search for similar items in EconPapers)
JEL-codes: M16 M30 M31 M37 M39 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:6:y:2013:i:1:p:67-74

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