RESEARCH OF FACTIBILITY FOR THE COMMERCIALIZATION OF THE BLACKBERRY IN INTERNATIONAL MARKETS, ESTUDIO DE FACTIBILIDAD PARA LA COMERCIALIZACION DE ZARZAMORA EN MERCADOS INTERNACIONALES

Luis Enrique Ibarra Morales, Natalia Guadalupe Romero Vivar, Rosalina Jaime Meuly and Beatriz Alejandra Hurtado Bringas

Revista Internacional Administracion & Finanzas, 2013, vol. 6, issue 2, 57-71

Abstract: Blackberry production has been expanded recently years in different parts of Mexico. Production in Michoacan has reached the highest level, due to favorable weather conditions, soil and water that prevail in the region. There are several states that contribute to the national production of blackberries including Jalisco, Mexico, Colima, Distrito Federal, Querétaro, Nayarit and Guanajuato. Along with Michoacan these areas produced more than 61 thousand tons of blackberry. The Blackberry market is mainly as a fresh product, and industrial use is focused on the preparation of jams, wines, juices and concentrate. Their is high demand for these products in developed countries. This study identifies and determines the macroeconomics of trade, as well as regulations on international trade that influence the sales of Mexican blackberries in international markets. We examine the business opportunities for this high profitabile, versatile fruit for consumption and export potential.

Keywords: Blackberry; Market; Commerce; Business; Income (search for similar items in EconPapers)
JEL-codes: L11 L17 M11 M21 M31 (search for similar items in EconPapers)
Date: 2013
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