INTERNATIONAL DEMAND OF DENTAL SERVICES OF HISPANOS IN EL PASO, TEXAS IN THE CITY OF JUAREZ, DEMANDA INTERNACIONAL DE SERVICIOS ODONTOLOGICOS DE HISPANOS DE EL PASO, TEXAS EN CIUDAD JUAREZ

Esther A. Enriquez-Perez, Eduardo F. Macias-Negrete, Claudia Davila Garcia, Alberto Cardenas Valenzuela and Jose Luis Anaya Carrasco

Revista Internacional Administracion & Finanzas, 2013, vol. 6, issue 5, 17-28

Abstract: The research problem of this study is the demand of dental services from the Hispanic population that lives in El Paso, Texas. The analysis of the demand was limited to the strategic factors price, income and quality. The research question was: which are the main factors that determine the demand of dental services from patients of El Paso, Texas? The objective was to measure the demand of dental services from the patients in El Paso, Texas in the City of Juarez. The main contribution was the search of a marketing design to penetrate the complex and difficult market of dental services in the United States. The method used was the quantitative, non experimental and transeccional. The technique of data analysis utilized was the Pearson Bivariate Correlation. The study concluded that from the three strategic main factors, the one that had a strong impact in the demand of dental services was quality with a correlation of 0.61 (a ** p value of 0.0) and an alpha of 0.05.

Keywords: Demand; Marketing; Dental Services (search for similar items in EconPapers)
JEL-codes: A29 I11 M31 M37 (search for similar items in EconPapers)
Date: 2013
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