USE OF CONTENT VALIDATION ON SME’S COMPETITIVENESS INSTRUMENTS,VALIDEZ DE CONTENIDO DE UN INSTRUMENTO DE MEDICION DE LA COMPETITIVIDAD DE LAS PYMES VITIVINICOLAS DEL VALLE DE GUADALUPE

Lino Meraz Ruiz and Sonia Elizabeth Maldonado Radillo

Revista Internacional Administracion & Finanzas, 2013, vol. 6, issue 6, 103-114

Abstract: This paper uses the model, proposed by Lawshe (1975) and modified with Tristan (2008), to perform an empirical examination of content validation of an instrument of measurement in competitiveness of small and medium size winery industry at Valle de Guadalupe, Baja California, Mexico. Structured Behavioral Interviews (SBI)were evaluated in a separate form considering all the items that the instrument contains from the evaluations of an 8 expert panels. The scale included 1) Essential, 2) Useful but not essential, and 3) No relevant, with a Content Validity Ratio (CVR) equal or bigger than 0.58. The mayor value of content validation in the items was 1.00 and the minor was 0.13. In summary, the Content Validity Index (CVI) by means of the model, modified by Lawshe, of 0.78 was considered acceptable.

Keywords: Contents Validitation; Lawshe’s Model; Winery Industry (search for similar items in EconPapers)
JEL-codes: C52 L10 (search for similar items in EconPapers)
Date: 2013
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