TOWARDS CORPORATE SOCIAL RESPONSIBILITY OF SMALL BUSINESS: CASE MEXICO, HACIA LA RESPONSABILIDAD SOCIAL EMPRESARIAL DE PEQUENAS EMPRESAS: CASO MEXICO

Alejandra Lopez Salazar

Revista Internacional Administracion & Finanzas, 2013, vol. 6, issue 6, 39-54

Abstract: The objective of this research is to analyze the reasons why companies adopt the Corporate Social responsibility (CSR) philosophy, the barriers that limit such behavior, and therefore determine the main actions of CSR that are implemented. The study focuses on CSR of 272 SMEs in the city of Celaya- Guanajuato-Mexico. The results show a little less than half of the companies implement activities of CSR focusing primarily on actions related to promote quality of work, the environmental field, and social marketing. Conclusions are generated with respect to the factors that determine the responsible behavior, being social consciousness a significant variable together with the perception of the employer regarding the benefits of CSR. Likewise, significant results were obtained in relation to the barriers of responsible behavior, especially in what refers to financial difficulties. Implications of the study are stated for the researchers, the business sector and the public sector.

Keywords: Corporate Social Responsibility; Small Business; Developed Countries (search for similar items in EconPapers)
JEL-codes: M10 M14 (search for similar items in EconPapers)
Date: 2013
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