CAPABILITIES TO CUSTOMIZE PRODUCTION AND RECONFIGURE INTERNALLY: DO CAPABILITIES INFLUENCE PERCEIVED OPERATING PERFORMANCE AND COMPETITIVE ADVANTAGE?, LAS CAPACIDADES DE LA EMPRESA PARA PERSONALIZAR SU PRODUCCION Y RECONFIGURARSE DE FORMA INTERNA: ¿INFLUENCIAN SU DESEMPENO OPERATIVO Y SU VENTAJA COMPETITIVA PERCIBIDOS?

Aurora Irma Maynez-Guaderrama, Judith Cavazos-Arroyo, Vianey Torres-Arguelles and Maria Teresa Escobedo-Portillo

Revista Internacional Administracion & Finanzas, 2013, vol. 6, issue 7, 47-65

Abstract: Having the best capacities allows companies to efficiently choose and implement the necessary activities to produce and deliver goods and services to their clients. Nevertheless, if the purpose is to exceed competitor performance, it is necessary for companies to deploy their capabilities in a superior manner. This work analyzes the impact of operational capacities of massive personalization and reconfiguration and competitive dimensions recognized as strategic. We examine how the affect operative development from a productive entity, and the effect of this on perceived competitive advantage. The research design was quantitative and the empirical information was examined in two stages: the first through a confirmatory factorial analysis (CFA) and the second through a system of structural equations based on covariance (SSEBC). Results confirm that: 1) a direct, positive and significant relationship between the capacity of massive personalization and perceived operative performance, 2) reconfiguration capacity affects positively, directly and significantly perceived operative development, and 3) perceived operative development influences perceived competitive advantage in a direct, positive and significant manner.

Keywords: Mass Customization Capability; Reconfiguration Capability; Perceived Operational Performance; Perceived Competitive Advantage; Structural Equation Model (search for similar items in EconPapers)
JEL-codes: C38 L29 M10 (search for similar items in EconPapers)
Date: 2013
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