ASSESSING THE COMPETITIVENESS IN INTERNATIONAL CUISINE RESTAURANTS,EVALUACION DE LA COMPETITIVIDAD DE LOS RESTAURANTES DE COCINA INTERNACIONAL

Maria Magdalena Garcia Ramirez and Virginia Guadalupe Lopez Torres

Revista Internacional Administracion & Finanzas, 2014, vol. 7, issue 1, 79-88

Abstract: This paper examines the competitiveness of companies whose business is the preparation and sale of food in establishments. The interest in this study is derived from the high rate of business closures in the short term within this sector. Competitiveness is measured through a questionnaire designed from a competitiveness map from the Inter-American Development Bank. Variables include quality assurance, human resources, innovation, information and communication technology, accounting and finance were collected. The research was conducted with international restaurants in the city of Ensenada, Mexico. The results indicate that on average the firms have a level of competitiveness. This implies opportunities for improvement in all variables, but mainly in human resources.

Keywords: Competitiveness; Restaurants (search for similar items in EconPapers)
JEL-codes: D22 (search for similar items in EconPapers)
Date: 2014
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