NOSTALGIC MARKETING AND ITS RELATION WITH CONSUMPTION OF CORN PRODUCTS IN A MEXICAN MIGRANTS POPULATION, EL MARKETING NOSTALGICO Y SU RELACION CON EL CONSUMO DE PRODUCTOS DE MAIZ EN LOS MIGRANTES MEXICANOS

Ramon Sebastian Acle Mena and Mario Antonio Burguete Garcia

Revista Internacional Administracion & Finanzas, 2014, vol. 7, issue 2, 31-43

Abstract: This study was conducted during the summer of 2012 using a marketing approach. The overall objective was to identify the relationship of nostalgic marketing and consumption of corn products in a migrant Mexican population located in Los Angeles, California. This study provides theoretical knowledge that the mixed marketing approach is not true for any context as indicated by different theoretical approaches. The empirical results presented are for consumption according to nostalgia using a quantitative approach, achieving a nostalgic mix application model to determine the relationship between marketing and consumption of corn products according to nostalgic desires. We used a simple and practical form for innovative marketing concepts for nostalgic products, nostalgia and consumer marketing tactics and consumption according to nostalgia.

Keywords: Nostalgic Marketing; Corn Products; Migrant Population (search for similar items in EconPapers)
JEL-codes: D1 D12 F2 M3 M31 Q1 Q13 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:7:y:2014:i:2:p:31-43

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