SPECIAL INTEREST TOURISM: MARKET RESEARCH OF MOTIVATION FROM A CUSTOMER, TURISMO DE INTERESES ESPECIALES: INVESTIGACION DE MERCADO SOBRE LAS MOTIVACIONES DESDE LA PERSPECTIVA DEL CLIENTE

Cristobal Fernandez Robin, Jorge Cea Valencia, Paulina Santander and Roberto Melo Orrego

Revista Internacional Administracion & Finanzas, 2015, vol. 8, issue 1, 51-68

Abstract: The present study aims to identify the main motivations of people deciding their holiday destinations within the special interest tourism in Chile's central coast. The methodology was an exploratory qualitative phase through in-depth interviews and a second quantitative stage conclusive where the main findings and recommendations of this study were obtained. The results suggest offering family-oriented activities and increased cultural offerings.

Keywords: Special Interest Tourism; Motivation; Market Research; Multivariate Analysis; Marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:8:y:2015:i:1:p:51-68

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