COMPETITIVENESS AND SUPPLY CHAIN MANAGEMENT IN THE AVOCADO EXPORTING INDUSTRY IN MEXICO, COMPETITIVIDAD Y SUPPLY CHAIN MANAGEMENT EN LA INDUSTRIA EXPORTADORA DE AGUACATES EN MEXICO

Marco Alberto Valenzo-Jimenez, Evaristo Galeana-Figueroa and Jaime Apolinar Martinez-Arroyo

Revista Internacional Administracion & Finanzas, 2015, vol. 8, issue 2, 1-19

Abstract: This research shows the status of Supply Chain Management (SCM) in the avocado exporting companies industry located in the State of Michoacan, Mexico. We examine how it affects the competitiveness of the sector and how these companies can become more competitive in the U.S. market. A questionnaire of 137 questions was applied to analyze factors such as management relationship with customers and suppliers, and return management aspects such as demand management, compliance orders, manufacturing flow management, inventory management, merchandising, and transportation management. The results show the situation that avocado exporting companies located in the state of Michoacan held. We place them on a Likert scale in a range of Regular Competitiveness Management Supply Chain with 446.0 units. This indicates that the analyzed companies, as a whole, reached only 69 percent of expected levels of competitiveness.

Keywords: Competitiveness; Supply Chain Management; Exporting Industry (search for similar items in EconPapers)
JEL-codes: M10 Q13 Q17 (search for similar items in EconPapers)
Date: 2015
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