PRICING POLICY: A NEW METHODOLOGY BASED ON COSTCOMPETITIVE STRUCTURE OF THE COMPANY, POLITICA DE FIJACION DE PRECIOS: UNA NUEVA METODOLOGIA BASADA EN LA ESTRUCTURA DE COSTOS-COMPETENCIA DE LA EMPRESA

Martín Rodríguez Brindis ()

Revista Internacional Administracion & Finanzas, 2015, vol. 8, issue 2, 121-128

Abstract: This paper presents a theoretical review of the different approaches used by companies to set price of their products, showing the scope and limitations of each. It also presents a new methodology in pricing policy based on cost and competition, having in mind the whole cost structure of the company versus the competition prices in order to estimate and suggest a price. This is done using a weighing scheme that allows us to assign an appropriate weight to the main competitors in the target market of the company and a weight to the cost structure of the firm.

Keywords: Pricing; Price Strategies; Cost Structure; Competition (search for similar items in EconPapers)
JEL-codes: D40 L11 M29 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:8:y:2015:i:2:p:121-128

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