CORPORATE COMMUNICATION, VISIBILITY AND TRANSPARENCY: IT’S IMPACT ON NONPROFIT ORGANIZATIONS IN MEXICO,COMUNICACION CORPORATIVA, VISIBILIDAD Y TRANSPARENCIA: SU IMPACTO EN LAS ORGANIZACIONES DE LA SOCIEDAD CIVIL EN MEXICO

Ma. Guadalupe Diaz Diaz, Adriana Guadalupe Chavez Macias and Isaura Guadalupe Hernandez Aldaco

Revista Internacional Administracion & Finanzas, 2015, vol. 8, issue 3, 1-13

Abstract: It is critical for organizations to generate an image of transparency, trust and a reputation that will endure over time as among the benefits achieved are consolidated in their markets. Nonprofit organizations achieve this through proper management of corporate communications. The present investigation was performed to determine whether management of communication and visibility, has a significant influence on the practice of transparency of the local or regional civil society located in the central region of the State of Coahuila. We provide alternatives for reinforcement or improvement in communication management by executives. The methodology involves quantitative information from 18 organizations, located in the central region of Coahuila through a structured Likert scale. Two types of questionnaire variables were used: Communication and Visibility and Transparency. To measure reliability Cronbach alpha test was used and produced a coefficient of internal consistency of 0.908 and 0.774 respectively, indicating both variables are reliable.

Keywords: Nonprofit Organizations; Communication; Visibility; Transparency (search for similar items in EconPapers)
JEL-codes: E62 F16 F19 L31 (search for similar items in EconPapers)
Date: 2015
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