MASS CUSTOMIZATION AND RECONFIGURATION, ARE THEY CAPABILITIES RELATED TO OPERATING PERFORMANCE IN MEXICO?,PERSONALIZACION MASIVA Y RECONFIGURACION, ¿SON CAPACIDADES RELACIONADAS CON EL DESEMPENO OPERATIVO EN MEXICO?

Elvira Velarde Lopez, Zochitl Araiza Garza and Laura Ramos Martinez

Revista Internacional Administracion & Finanzas, 2015, vol. 8, issue 4, 45-59

Abstract: In the literature, authors refer to operational capabilities as factors that affect the operating performance of firms, which makes them a potential source for a competitive advantage. Due to the relevance of these capabilities, the present study specifically examines the relationship between operational capabilities of personalization and reconfiguration and operating performance developed by large companies of the manufacturing sector of the central region of the State of Coahuila, Mexico. The methodology consisted of obtaining quantitative information by applying a structured questionnaire to 253 medium/top level workers in five large companies of the manufacturing sector in the region. The data obtained were subsequently processed with statistical software SPSS using the Spearman correlation coefficient and performing a linear regression analysis. Among the most relevant results, is the fact that operational capabilities of mass customization and reconfiguration are associated and explain by operating performance.

Keywords: Mass Customization Capabilities; Reconfiguration Capabilities; Perceived Operational Performance (search for similar items in EconPapers)
JEL-codes: C38 L29 M10 (search for similar items in EconPapers)
Date: 2015
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