MEASUREMENT OF PERCEIVED QUALITY SPECTATOR SPORTS EVENTS: PROPOSED METHODOLOGY, MEDICION DE LA CALIDAD PERCIBIDA DE LOS ESPECTADORES EN LOS EVENTOS DEPORTIVOS: PROPUESTA METODOLOGICA

Ana Milena Alvarez Cano

Revista Internacional Administracion & Finanzas, 2015, vol. 8, issue 7, 13-27

Abstract: This study develops a model to measure perceived service quality in sporting events. Even though there are models to measure perceived quality, none are designed specifically for sporting events. We use the Delphi method, Alpha Cronbach, Spearman–Brown prediction formula, and ANOVA to develop and test the model. The methodology was developed in three phases. In the first phase, a preliminary list of variables is elaborated by literature review, validated theoretical models and interviews with experts. In the second phase, the content of the instrument is validated using the Delphi method and descriptive statistics; and the third phase, the internal consistency reliability is calculated. As a result, an 18-item instrument is proposed to evaluate perceived quality of sporting events.

Keywords: Delphi Method; Perceived Quality; Reliability; Validation (search for similar items in EconPapers)
JEL-codes: C35 C39 L83 M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:8:y:2015:i:7:p:13-27

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