INDIVIDUAL BEHAVIOR AND COMPETITIVE ADVANTAGE

Maria Guadalupe Barrera Garcia, Werner Varela Castro, Jerome Paolacci and Ramón Heredia Martinez

Revista Internacional Administracion & Finanzas, 2016, vol. 9, issue 1, 15-31

Abstract: Organizations can base much of their success in creating competitive advantages which helps them achieve differentiation and therefore positioning. A competitive advantage helps us stay in the market, because the needs and desires of customers are met in a way better than competitors are able to. If the staff is a very important part of organizations, and is essential for the proper functioning of the operations of the organization, we can assert that individual employee behavior affects organizational performance. Happy employees offer better service to customers. In addition to employee satisfaction, employees must have the knowledge, skills and attitudes necessary to perform their job. This research determines which individual characteristics, personality, values, principles and skills of employees, influence performance of the organization and therefore provide competitive advantages.

Keywords: Individual Behavior; Personality; Competitive Advantage (search for similar items in EconPapers)
JEL-codes: M1 M2 M3 (search for similar items in EconPapers)
Date: 2016
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