COMPETITIVE ADVANTAGE FROM RESOURCE THEORY AND CAPABILITIES, LA VENTAJA COMPETITIVA, DESDE LA TEORIA DE RECURSOS Y CAPACIDADES

Lourdes Evelyn Apodaca Del Angel, Sonia Elizabeth Maldonado-Radillo and Aurora Irma Máynez-Guaderrama

Revista Internacional Administracion & Finanzas, 2016, vol. 9, issue 1, 69-80

Abstract: This work presents a description-correlation type research with non experimental design to identify competitive advantages and the determining factors of organizational capacities. The objective is to identify the perception of employees in respect of personalization capacities and reconfiguration of the company in which they work and their relationship to the competitive advantage of the firm. To achieve this, a sample size of 100 employees from the productive sector of the City of Tecate in Baja California, Mexico was used. A questionnaire was used as reported by Máynez-Guaderrama, et al. 2013. We determine reliability by means of Cronbach’s alpha resulting in a reliability index of 0.798. The results obtained reveal a positive but weak association exists between organizational capacities studied and the competitive advantage.

Keywords: Personalization Capacity; Reconfiguration Capacity; Competitive Advantage (search for similar items in EconPapers)
JEL-codes: C38 L29 M10 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:9:y:2016:i:1:p:69-80

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