THE VALUE PROPOSITION OF THE BUSINESS MODEL FOR SMES: A STUDY IN DIFFERENT ECONOMIC SECTORS OF COAHUILA,PROPUESTA DE VALOR DEL MODELO DE NEGOCIOS DE LAS PYME: UN ESTUDIO EN DIVERSOS SECTORES ECONOMICOS DE COAHUILA

Victor Manuel Molina Morejon, Manuel Medina Elizondo, Maria del Carmen Armenteros Acosta, Karen Miriam Gonzalez Flores and Homero Martinez Cabrera

Revista Internacional Administracion & Finanzas, 2016, vol. 9, issue 2, 73-85

Abstract: Small and Medium Enterprises ( SMEs ) have undergone several empirical investigations that have led to a better understanding of their characteristics and relationships with the environment . However, we are in need of foundations and strategic actions for decision -making. The aim of this work is analysis of the differentiation of the value proposition of business models according to economic sectors of the state of Coahuila. The empirical data were obtained through a perception survey of managers of 349 SMEs from various sectors of the economy of the State of Coahuila, in the period 2010-2013. Spearman’s correlation coefficient was used to conduct hypothesis testing. The results show, within the particular business model of differentiation or distinctive, features in the attributes of the products or services and business in relation to competition for economic sectors. Turnaround Highlight the attribute in all sectors, is associated exclusivity with, innovation, branding and the environment.

Keywords: Business Model; Value Proposition; Product Differentiation and Business; SMEs (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:9:y:2016:i:2:p:73-85

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