THE INTERNAL MARKETING AS A PROCESS OF ORGANIZATIONAL LEARNING, EL MARKETING INTERNO COMO PROCESO DE APRENDIZAJE ORGANIZACIONAL

Ma. Cruz Lozano Ramirez

Revista Internacional Administracion & Finanzas, 2016, vol. 9, issue 2, 87-97

Abstract: This document aims to identify the effectiveness of internal marketing and its impact on learning processes implemented by management for organizations. The study design was not experimental and a correlational descriptive study was applied a sample of 132 subjects having managerial functions in companies in the trade and service sectors. The test results indicate the relationships between managers and employees must be based on trust, respect, honesty and empathy.

Keywords: Management Market; Internal Marketing; Learning Processes (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v9n2-2016/RIAF-V9N2-2016-7.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:9:y:2016:i:2:p:87-97

Access Statistics for this article

Revista Internacional Administracion & Finanzas is currently edited by Terrance Jalbert

More articles in Revista Internacional Administracion & Finanzas from The Institute for Business and Finance Research
Bibliographic data for series maintained by Mercedes Jalbert ( this e-mail address is bad, please contact ).