THE RESPONSE OF SMALL BUSINESSES FACING NATURE CRISIS: THE HUMAN CAPITAL IN THE STRATEGIC ORIENTATIONPERFORMNACE RELATIONSHIP, DESEMPENO, CAPITAL HUMANO Y DESASTRES NATURALES: ESTRATEGIAS PARA EL SECTOR ARTESANAL

Luis Mendoza-Ramirez, Arcelia Toledo-Lopez and Patricia Arieta-Melgarejo

Revista Internacional Administracion & Finanzas, 2016, vol. 9, issue 3, 29-41

Abstract: This study focuses on the reaction of small businesses to the impact of crisis of nature on performance. The aim is to analyze the effect of the strategic orientation innovativeness, competitive aggressiveness and proactiveness on performance and the influence of human capital on such effect. To accomplish that objective, data from 80 craft businesses are analyzed firstly with Pearson bivariate correlation and then, in order to test the influence of human capital on the strategic orientation-performance relationship, partial correlation analysis is performed. The results indicate the positive effect of innovativeness and proactiveness on performance, competitive aggressiveness has no effect. Human capital measured as abilities positively modifies the effect of innovativeness on performance by increasing the perception of satisfaction with business results.

Keywords: Performance; Strategic Orientation; Human Capital; Crisis of Nature; Small Business (search for similar items in EconPapers)
JEL-codes: M1 M19 (search for similar items in EconPapers)
Date: 2016
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