TOURIST INTERMEDIATION AS A STRATEGIC ELEMENT IN THE CONSUMER DISICION IN EMERGING MARKETS, INTERMEDIACION TURISTICA COMO ELEMENTO ESTRATEGICO EN EL PROCESO DE DECISION DE COMPRA EN MERCADOS EMERGENTES

Lucila Zarraga Cano, Ilia Cazares Garrido and Enrique Corona Sandoval

Revista Internacional Administracion & Finanzas, 2016, vol. 9, issue 4, 39-49

Abstract: Tourism is a growing industry worldwide. Consumers increasingly have more access to information on the internet which encourages their search in the purchase process. However, not everyone has the confidence to buy a ticket or make a reservation online. They prefer to do it through a traditional agency, where they interact with the staff. The objective of this research is to identify the risk that a person perceives when deciding buy from a traditional agency or online. We also identify decisive factors in buying, from a person traveling from Queretaro to Cancun. The method of analysis to determine significant differences between variables were n-way anova and factorial analysis to determine the decisive factors in buying to help as strategic elements.

Keywords: Tourism; Service; Purchase Process; Innovation; Segments (search for similar items in EconPapers)
JEL-codes: L8 L83 M3 M39 (search for similar items in EconPapers)
Date: 2016
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