THE IMPORTANCE OF TRADITIONAL GASTRONOMY FROM PUEBLA AND ITS RELATIONSHIP TO THE NOSTALGIA CONSUMPTION OF MIGRANTS FROM PUEBLA IN LOS ANGELES, CALIFORNIA, IMPORTANCIA DE LA GASTRONOMIA TRADICIONAL POBLANA Y SU RELACION EN EL CONSUMO DE NOSTALGIA POR PARTE DE LOS MIGRANTES POBLANOS EN LOS ANGELES, CALIFORNIA

Ramon Sebastian Acle Mena, Sandra Yesica Herrera Guzman, Jessica Yazmin Santos Diaz, Abigail Claudio Morales and Norma Angelica Santiestaban Lopez

Revista Internacional Administracion & Finanzas, 2016, vol. 9, issue 6, 93-104

Abstract: This study was conducted during the 5 de Mayo festivities in Los Angeles, California in 2015 under a marketing focus. The fundamental problem lies between the México-United States migration phenomena and the consumption of traditional nostalgic dishes from Puebla. The main objective was to describe the preference of traditional dishes from migrants of Puebla living in Los Angeles, California that are the most representative of this local cuisine and its nostalgia consumption. This research presented the following theoretical framework that allowed the explanation of terms related to: migration, traditional food from Puebla and nostalgia consumption. We also designed a specific methodology under a mixed approach that quantitative determined the correlation of these variables in the study. The obtained results will serve as reference for enterprises from Puebla that wants to export their products; they will be able to identify business opportunities in the nostalgia market in the United States

Keywords: Migration; Traditional Food from Puebla; Consumption of Nostalgia (search for similar items in EconPapers)
JEL-codes: D1 D12 F2 M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:9:y:2016:i:6:p:93-104

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