PEST Analysis of Serbia

Ivan Stosic (), Drasko Nikolic () and Aleksandar Zdravkovic ()
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Ivan Stosic: Institute of Economic Sciences, Belgrade, Serbia
Drasko Nikolic: Institute of Economic Sciences, Belgrade, Serbia
Aleksandar Zdravkovic: Institute of Economic Sciences, Belgrade, Serbia

Economic Analysis, 2012, vol. 45, issue 1-2, 59-73

Abstract: The main purpose of this paper is to examine the impact of the current Serbian macro-environment on the businesses through the implementation of PEST analysis as a framework for assessing general or macro environment in which companies are operating. The authors argue the elements in presented PEST analysis indicate that the current macro-environment is characterized by the dominance of threats and weaknesses with few opportunities and strengths. Consequently, there is a strong need for faster implementation of structural changes in order to eliminate or minimize the impact of weaknesses and threats of the current macro-environment and create more favorable business climate that would enable companies to formulate effective strategies and to raise their business performances.

Keywords: Pest analysis; Serbia; business climate; macro-environment; strategic management; enterprises (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ibg:eajour:v:45:y:2012:i:1-2:p:59-73

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