Factors for Motivating Women in Small Business and Micro Enterprises
Pandi S. Jagadees
Additional contact information
Pandi S. Jagadees: Government Arts College, Department of Economics
Journal of Women's Entrepreneurship and Education, 2011, issue 3-4, 1-16
The present study is an empirical in nature and examines the major motivational factor for business. The study has been conducted in Coimbatore District, India. The women entrepreneurs, who belong to Self Help Groups (SHG) are the sample respondents. A total of 450 sample respondents have been randomly selected and the analysis have been carried out across the field of activities of women entrepreneurs in small business and micro enterprises viz, Among the Ten motivational factors for choice, three emerged as high as than others. Some women deliberately have started the business as a means of supplementing income, whilst others eagerly anticipate for individual self achievement obtained from self employment. The women in small business and micro enterprises have become a strong driving force in today’s major concern of women empowerment. Many women entrepreneurs in the study have an average age of 40-60 as they are either settled as housewives or employees of business organisations. On the one hand their primary goal is to get monetary reward and on the other, they receive personal gratification as they are self-employed.
Keywords: Women entrepreneurs; small business; micro enterprises (search for similar items in EconPapers)
JEL-codes: L26 B54 (search for similar items in EconPapers)
References: Add references at CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ibg:jwejou:y:2011:i:3-4:p:1-16
Access Statistics for this article
Journal of Women's Entrepreneurship and Education is currently edited by Mirjana Radovic Markovic
More articles in Journal of Women's Entrepreneurship and Education from Institute of Economic Sciences 12 Zmaj Jovina St, 11000 Belgrade, Serbia. Contact information at EDIRC.
Series data maintained by Zorica Bozic ().