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Identifications and Exploitation of a Business Opportunity: Case of Women Entrepreneurship in India

Reena Agrawal ()
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Reena Agrawal: Jaipuria Institute of Management, Vineet Khand, Gomti Nagar, Luckow, Uttar Pradesh

Journal of Women's Entrepreneurship and Education, 2013, issue 1-2, 62-73

Abstract: This case study showcases the initiative and hard work of a women entrepreneur from India, who had a passion to guide and counsel the young graduates towards their professional education. This case study discusses in detail the education acquired by the entrepreneur, her vision, initiative, development and operation of her venture, major impediments that came her way, measures adopted by her to overcome them and her plans for future expansion and growth. It also showcases how the women entrepreneur was successful in creating several new jobs in the society, besides assisting the youth to take up their desired career path.

Keywords: Entrepreneurial alertness; entrepreneurial traits; opportunity recognition; franchisee model (search for similar items in EconPapers)
JEL-codes: B54 L26 (search for similar items in EconPapers)
Date: 2013
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Journal of Women's Entrepreneurship and Education is currently edited by Mirjana Radovic Markovic

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