Improving Entrepreneural Marketing Learning: A Study of Business Graduates, Pakistan
Yousaf Usman (),
Alam Misbah and
Additional contact information
Yousaf Usman: Quaid-i-Azam School of Management Sciences, Quaid-i-Azam University, Islamabad
Altaf Mohsin: University of Sargodha, Pakistan
Rani Zunaira: University of Sargodha
Alam Misbah: University of Sargodha
Journal of Women's Entrepreneurship and Education, 2013, issue 1-2, 90-114
This research aims to investigate the desire of students to be an entrepreneur with respect to the two dimensions of entrepreneurial mindset & satisfaction with entrepreneurial marketing issues i.e. variables using model in department of business administration of university of Sargodha. Investigation was executed on 130 suitable responses. Reliability of scale was tested by means of Cronbach’s Alpha statistic. Correlation investigation was done to study the association among entrepreneurial mindset & satisfaction with entrepreneurial marketing issues (independent variables) and desire to be an entrepreneur. Additionally Regression investigation was done to examine hypothesis. The statistical examination of the study discovered that there is a significant & positive relation among entrepreneurial mindset & desire to be an entrepreneur. Further this research reveals that satisfaction with entrepreneurial marketing issues has greater impact on student’s desire to be an entrepreneur. The study has payed attention on the students of business department. Extra investigation is desired at different department’s level with an increased sample size that will help in increasing its generalizability. This research shows that by giving greater focus on satisfaction with entrepreneurial marketing issues, will ultimately lead to the student’s desire to be an entrepreneur. Training & knowledge of entrepreneurial marketing would make students competent for new startups. This investigation is the pioneer that studies the desire to be an entrepreneur from student’s perspective in Pakistan.
Keywords: Entrepreneur; marketing learning; mindsets; Pakistan (search for similar items in EconPapers)
JEL-codes: L26 N31 (search for similar items in EconPapers)
References: Add references at CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ibg:jwejou:y:2013:i:1-2:p:90-114
Access Statistics for this article
Journal of Women's Entrepreneurship and Education is currently edited by Mirjana Radovic Markovic
More articles in Journal of Women's Entrepreneurship and Education from Institute of Economic Sciences 12 Zmaj Jovina St, 11000 Belgrade, Serbia. Contact information at EDIRC.
Series data maintained by Zorica Bozic ().