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The Importance of Fieldwork Research to Reveal Women Entrepreneurs Competence in Communication

Rini Sudarmanti (), Sofie Van Bauwel and Chia Longman
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Rini Sudarmanti: Ghent University, Communication Science Dept. Belgium
Sofie Van Bauwel: Ghent University, Faculty of Political and Social Sciences, Dept. of Communication Science, Belgium
Chia Longman: Ghent University, Dept. of Languages and Cultures, Center of Intercultural Communication and Interaction (CICI), Belgium

Journal of Women's Entrepreneurship and Education, 2013, issue 3-4, 74-87

Abstract: This study reviews the main bases of interpersonal communication competence that determine women entrepreneurs’ success: knowledge, motivation, and communication skills. The rising phenomenon of women becoming entrepreneurs could encourage the processes of socioeconomic development; however, many women face barriers when trying to become successful entrepreneurs. The literature suggests interpersonal communication is especially relevant in the construction of women’s business networks, and that various communication acts showcase women entrepreneurs’ knowledge, in terms of understanding social contexts, and motivation. Despite the literature’s existing breadth, further studies are stll needed to complete this topic because the research subjects do not always easily express their subjective consciousness. Accordingly, fieldwork research, which provides qualitative data, is an alternative way to gather findings.

Keywords: Small business; communication; entrepreneur; fieldwork; women (search for similar items in EconPapers)
JEL-codes: L26 B54 (search for similar items in EconPapers)
Date: 2013
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