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Opportunity Recognition and Growth Dynamics of an MSME Unit – A Case of Women Entrepreneurship in India

Reena Agrawal ()
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Reena Agrawal: Jaipuria Institute of Management Lucknow, India

Journal of Women's Entrepreneurship and Education, 2014, issue 3-4, 83-94

Abstract: This case study showcases the initiative and hard work of a woman entrepreneur from India, who was conscious of the growing concern for pollution, caused by the plastic bags and had a passion to establish a venture to produce and market jute products. This case study discusses in detail the education acquired by the entrepreneur, her vision, initiative, development and operation of the venture, growth enjoyed in the last few years and the plans for future expansion. It also showcases how this woman entrepreneur was successful in creating innumerable jobs in the society, besides earning a livelihood for herself.

Keywords: social exclusion; women entrepreeurship; opportunity recognition; business operations; organizational structure; growth dynamics (search for similar items in EconPapers)
JEL-codes: L26 B54 D63 (search for similar items in EconPapers)
Date: 2014
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Journal of Women's Entrepreneurship and Education is currently edited by Mirjana Radovic Markovic

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