A Model for the Management of Cultural Tourism at Temples in Bangkok, Thailand

Phra Somphop Nasing, Chamnan Rodhetbhai and Ying Keeratiburana

Asian Culture and History, 2014, vol. 6, issue 2, 242

Abstract: This qualitative investigation aims to identify problems with cultural tourism in nine Thai temples and develop a model for improved tourism management. Data was collected by document research, observation, interview and focus group discussion. Results show that temples suffer from a lack of maintenance, poor service, inadequate tourist facilities, minimal community participation and inefficient public relations. A management model to combat these problems was designed by parties from each temple at a workshop. The model provides an eight-part strategy to increase the tourism potential of temples in Bangkok- temple site, safety, conveniences, attractions, services, public relations, cultural tourism and management.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ach123:v:6:y:2014:i:2:p:242

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