Persuading the Public: Ranking of Bidayuh’s Home-stays Websites

Mus Samani, Jamilah Maliki, Tracy Samat and Nurul Marwan

Asian Social Science, 2016, vol. 12, issue 12, 20

Abstract: In this age of the new media, everyone with access to the Internet and knowledge can build their own website to market their services or products to the general public. One group of people who are harnessing the powers of the Internet is individual home-stays operators. Home-stays operators can advertise their services to the general public, either locally or internationally through the Internet. This paper explores the types of contents created by the Bidayuh people who are home-stays entrepreneurs at the Annah Rais longhouse located in the Padawan District, Sarawak. A search on the Internet indicates that three operators have their own websites to advertise their home-stays. To obtain information about the services and packages offered by these Bidayuh operators, the three home-stay websites were content analyzed. The analysis involves ranking these websites with a purposely created ranking instrument. Analysis of the data show that these home-stays operators obtained an above average score on all indicators. In other words, potential visitors will have sufficient knowledge about each home-stay if they were to surf the respective websites. Knowledge about the location, accommodation, types of packages and modes of reservation are offered to entice would be visitors to the Annah Rais longhouses.

Date: 2016
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