Development of Product and Packaging Label for Kao-Taen (Rice Cracker) of the Agro-group of Kao Kwang Tong Sub-district, Nong Chang District, Uthaithani Province

Tawat Payim

Asian Social Science, 2016, vol. 12, issue 8, 171

Abstract: This research was aimed to develop the product and packaging label for Kao-Taen (rice cracker) of the agro-group of Kao Kwang Tong sub-district, Nong-Chang district, Uthaithani province. It explored and developed Kao-Taen product using materials within the community, and evaluated the product design and packaging label by specialists. The research results suggested the outcome of product development, with Kao-Taen of 3 cm. in diameter and 1.5 cm. thick, the size allows for more convenient consumption by consumers. The design of packaging label in style 3 with mean 4.92 was considered most appropriate. The key factors contributing to the community product development included available materials in the community, community’s self-capability, presentation of community uniqueness, and low cost.Â

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:assjnl:v:12:y:2016:i:8:p:171

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