A Study of the Status and Marketing Strategies for Qingdao Shibei Fitness Clubs

Mingxia Wang

Asian Social Science, 2016, vol. 12, issue 9, 244

Abstract: As the rapid development of domestic economy, the new situation springs up like mushrooms in Qingdao fitness market, the study takes the most representative 10 fitness clubs as the main objects, relying on interview methods, questionnaire ways etc. to analyze the problems of product services and managements, price positions, the siting of the fitness clubs, marketing tools and other factors. We deeply discussed the existing problems of the currentQingdaocommercial fitness clubs markets, and presented more reasonable marketing strategies in order to promote the development ofQingdaofitness clubs.

Date: 2016
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