Study on College Students Carrying Out Leisure Sports Activities and Entrepreneurship Based on the State's Vigorous Development of Sports Industry

Zhongjing Zhang and Xiaodong Chu

Asian Social Science, 2018, vol. 14, issue 9, 38

Abstract: Under the background of the country's vigorous development of the sports industry, the sports industry ushered in unprecedented opportunities and prospects. This thesis makes a comprehensive analysis of the marketing tactics of college students' venture project- Jingyang Sihai Interesting Sports through the theory. We analyzed the problems existing in the project, the current status of the development, and clarified the goals and directions for the future development of Jingyang Sihai Interesting Sports. Although Jingyang Sihai Sports has successfully hosted many interesting projects, it also highlights many issues such as low brand value and lack of competitiveness, which are detrimental to its development. Therefore, to improve its shortcomings in the future development and carry forward its strengths, Jingyang Sihai Sports ultimately become the industry leader.

Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ccsenet.org/journal/index.php/ass/article/download/75451/42892 (application/pdf)
https://ccsenet.org/journal/index.php/ass/article/view/75451 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:assjnl:v:14:y:2018:i:9:p:38

Access Statistics for this article

More articles in Asian Social Science from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().