EconPapers    
Economics at your fingertips  
 

Innovation in Tradition: Key Success Factors of New Entrepreneurs in the Retail Trade

Beatrice Luceri, Edoardo Sabbadin and Cristina Zerbini

International Business Research, 2017, vol. 10, issue 12, 239-245

Abstract: Have the economic crisis, the digital revolution and the growth of mass retailing changed the success factors of small retailing companies? What impact have they had on the characteristics of the profiles of new entrepreneurs in the retail trade? On the basis of the data collected through a qualitative research by a semi-structured interview on a sample of retailers, the paper aims to provide answers to these questions. The results of the interviews, recorded, transcribed and analysed using the software T-Lab 8.1, highlight the new success factors and, in particular, the key role assumed by web marketing. Moreover, the fact that the retail sector has maintained a strong capacity to create employment is cause for reflection on the employment potential of the small companies in the more traditional sectors. The importance of this sector appears even more significant if we consider the context of economic instability and declining consumption in which these companies are operating.

Keywords: retail trade; retailer micro enterprise; new entrepreneurs; qualitative research (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed

Downloads: (external link)
http://www.ccsenet.org/journal/index.php/ibr/article/view/71995/39384 (application/pdf)
http://www.ccsenet.org/journal/index.php/ibr/article/view/71995 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:10:y:2017:i:12:p:239-245

Access Statistics for this article

More articles in International Business Research from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().

 
Page updated 2022-06-04
Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:12:p:239-245