Social Presence Antecedents and Consequences in Massive Open Online Courses

Jehad M Imlawi

International Business Research, 2018, vol. 11, issue 4, 32-46

Abstract: A massive open online course (MOOC) is an emerging online courses platform that solicited a massive participation, because it is accessible through the Internet. Students, who seek open courses in MOOCs, are influenced by the degree of social presence they perceive when interacting in such online learning communities. The online community design artifacts, that promote social presence in MOOCs websites, are critical to foster online students’ behavior. This study aimed to investigate a thorough list of online community design artifacts that could influence social presence perception in MOOCs websites. The list included categories related to the MOOCs instructor, students, and the MOOCs website. The study also investigates the impact of social presence on students’ behavior; satisfaction, enjoyment, and their attitude toward the website. To validate the research model, an online survey was utilized. Results indicated that the model explained a great share of the variance for the social presence.

Keywords: social presence; MOOCs; learning enjoyment; student satisfaction; attitude toward a website (search for similar items in EconPapers)
Date: 2018
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