The Impact of Electronic Banking Services on Customer Satisfaction in the Sudanese Banking Sector

Adam Ahmed Musa Hamid, Nabil Mohamed Abdo Alabsy and Mohanad Abbas Mukhtar

International Business Research, 2018, vol. 11, issue 6, 102-109

Abstract: This research paper aims to study the impact of electronic banking services on customer satisfaction at Sudanese banks. Questionnaires were designed by the researchers. Data and information have been collected and analyzed from the internet users in the Sudanese banks clients. The study found that there are statistical significant differences of electronic services provided by the Sudanese banks on customer satisfaction. The study attempted to explain the various means of electronic banking services which might lead to the customer satisfaction. This paper showed that the banking services over the internet has a positive impact on customer satisfaction. This study recommended that the bank management should focus on spreading the knowledge of the electronic banking services to the customers. This study emphasized the importance of the electronic banking services and recommended that the bank management should spread the technological awareness among current and prospective customers, and develop suitable infrastructure for electronic banking services in the Sudanese banking sector.

Keywords: electronic banking services; customer satisfaction; service quality; Sudanese banks; automatic teller machine (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:11:y:2018:i:6:p:102-109

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