Enhancing Green Hotel Visit Intention: Role of Green Perceived Value, Perceived Consumer Effectiveness and Environmental Knowledge
Sanjida Amin and
Md. Touhiduzzaman Tarun
International Business Research, 2019, vol. 12, issue 5, 123-132
Abstract:
Based on the extensive literature review, this study aims to investigate the impact of green perceived value and perceived consumer effectiveness on customers’ green hotel visit intention in the hotel industry of Bangladesh. Simultaneously, the current study intends to explore the influence of environmental knowledge as a moderator. A random sample survey of 265 usable hotel customers was used to test and verify the conceptual framework. The findings of study revealed that green perceived value and perceived consumer effectiveness positively influence customers’ green hotel visit intention, whereas, environmental knowledge was found insignificant moderator variable. The outcome of the study will assist the academicians, policy makers and industry professionals with a better understanding of customer green purchase intention. Therefore, the study will contribute to the development of effective green marketing practices and strategies to enhance customer green purchase intention in the hospitality and tourism industry in Bangladesh.
Keywords: green perceived value; perceived consumer effectiveness; environmental knowledge; Bangladesh (search for similar items in EconPapers)
JEL-codes: C33 F31 F41 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)
Downloads: (external link)
http://www.ccsenet.org/journal/index.php/ibr/article/download/0/0/39220/40035 (application/pdf)
http://www.ccsenet.org/journal/index.php/ibr/article/view/0/39220 (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:12:y:2019:i:5:p:123-132
Access Statistics for this article
More articles in International Business Research from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().