The Importance of Sustainability in the Fashion Sector: ADIDAS Case Study

Graziella Sicoli, Giovanni Bronzetti and Maria Baldini

International Business Research, 2019, vol. 12, issue 6, 41-51

Abstract: In a society such as the present, characterized by an extremely consumerist lifestyle, the issue of social, economic and environmental sustainability must be taken into account and must become a conditioning element of day-to-day life choices by every business. To be a sustainable business means not only respecting the environment, but also respecting the health of workers and consumers, saving raw materials and economic resources, respecting human rights, rationalizing creative and productive processes, reducing waste, creating new and more transparent ties with communities. This implies a responsible behavior, with the aim to create value for all stakeholders. This is also affecting the fashion industry, where the problem of scarcity of resources and raw materials often leads to new entrepreneurial choices, which based on three important issues: saving, recycling, re-use. This study, using case study, examines the impact of sustainability policies implemented by some company operating in the fashion industry. Starting from these premises, the work intends to describe and analyze the application of the concept of sustainability in the field of fashion industry, focusing in particular on the Adidas case.

Keywords: sustainability; fashion sectors; case study (search for similar items in EconPapers)
JEL-codes: C33 F31 F41 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.ccsenet.org/journal/index.php/ibr/article/download/0/0/39464/40325 (application/pdf)
http://www.ccsenet.org/journal/index.php/ibr/article/view/0/39464 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:12:y:2019:i:6:p:41-51

Access Statistics for this article

More articles in International Business Research from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().