Customers’ Perceptions about Plastic Money towards Sustainable Banking in Bangladesh: A Technological Adoption

Md. Al-Amin, Nahida Sultana, Shohel Md. Naf and Nazrul Islam Sm

International Business Research, 2019, vol. 12, issue 6, 82-89

Abstract: To build up a sustainable banking environment, technological implementation is crucial. As a part of this, modern banks propelled plastic money. In Bangladesh, customers’ perceptions about the plastic money are impressive. This is the necessity to the banks what factors influence customers positive view toward plastic money and whether they are facing any problems or not. To examine the customers’ perceptions towards plastic money is one of the main focuses of this research. About 200 responses were collected to conduct the study. A quantitative research design was adopted to perform the test of hypotheses. The survey results revealed that usage and financial benefits, convenience factors, and psychological factors positively influence customers’ attitude towards plastic money. Also, there are some problems identified by the respondents as customers.

Keywords: plastic money; customer perception; sustainability; bank; Bangladesh (search for similar items in EconPapers)
JEL-codes: C33 F31 F41 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:12:y:2019:i:6:p:82-89

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