Application of RBV Concepts in Implementing Strategy of Jordanian Higher Education

Zead M. Alhawamdeh and Nayef Raji Alomyan

International Business Research, 2019, vol. 12, issue 7, 96-102

Abstract: This study chose Porter’s (1980) conceptualization of competitive strategy, since this conceptualization is academically well accepted and internally consistent (Dess and Davis, 1984). Porter (1980) identified two generic ways in which an organization can gain sustainable competitive advantage over other firms in the industry: ‘low cost’ and ‘differentiation’. A ‘low-cost’ strategy emphasizes the need to be the low-cost producer in the industry. A ‘differentiation’ strategy is based on creating and offering a product that is perceived industry-wide as unique

Keywords: high education; competitive strategy; strategic resources; marketing completion (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.ccsenet.org/journal/index.php/ibr/article/download/0/0/39812/40756 (application/pdf)
http://www.ccsenet.org/journal/index.php/ibr/article/view/0/39812 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:12:y:2019:i:7:p:96-102

Access Statistics for this article

More articles in International Business Research from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().