Social Media and Its Impact on Small Projects: An Empirical Study in the State of Kuwait

Khaled Mohammad Khalaf Mohammad Al-Dreban

International Business Research, 2020, vol. 13, issue 10, 95

Abstract: The current study aimed at identifying the impact of social media on the small business in the state of Kuwait. The study population consisted of all workers in small business, and they were (720) workers. A simple random sample consisting of (300) workers was selected and (208) were retrieved. The study was distributed according to demographic variables (gender, educational qualification, experience). The study concluded that there is a statistically significant impact of social media on promoting the products of small business in the State of Kuwait through a simple linear regression test. This result indicates that social media influences the positive and noticeable method of promoting small business products. The current study has reached a number of recommendations, the most important of which are- The importance of small and medium companies adopting social media in their activities, especially in marketing and promotion activities, and the and the need to form working groups specialized in social media in these projects to improve the effectiveness of promoting their products, and finally, inviting researchers to study social media and their impact on other marketing activities such as pricing, selling and marketing confidence, customer loyalty and satisfaction.

Date: 2020
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