A Total Communication Package for the Business Executives: Importance of Attitude, Culture, Leadership and Other Factors

Nargis Akhter, Sardana Islam Khan and Nasrin Akter

International Business Research, 2020, vol. 13, issue 11, 1

Abstract: Recent studies suggest that a series of contextually appropriate and effective communication training package is demanded by the employers and HR practitioners in the job market. However, the ways to design an effective, comprehensive and sustainable communication development program for the business executives have rarely been explored in the extant literature. This paper introduces the concept of a total communication package (TCP) that can help design a better communication development program for the business executives. This qualitative research uses the interview findings from 20 top executives from the banking and telecommunication sectors in Bangladesh to unpack the concept of TCP for the HR practitioners.

Date: 2020
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