Linking Artificial Intelligence Use to Improved Decision-Making, Individual and Organizational Outcomes

Naeem Alasmri and Sarah Basahel

International Business Research, 2022, vol. 15, issue 10, 1

Abstract: Artificial Intelligence (AI) plays a significant role at the organizational and operational levels. Managers of companies started to employ AI in decision-making to achieve their operational goals. However, not all managers have the same adaptability to this new technology. Therefore, the present study investigates the impact of utilizing AI on the decision-making process. It also aimed to examine the impact of improved decision-making on three dependent variables- Organizational Performance (OP), Individual Productivity (IP), and Organizational Culture (OC). Statistical Package for Social Sciences (SPSS) software was used to analyze the obtained data and test the hypotheses. The sample of this study included 133 participants working in Saudi organizations, selected from different levels of management (i.e., top managers, middle managers, first line managers, and non-managerial employees). The results of the study showed that AI plays a significant role in the process of decision-making. The results also revealed a positive direct relationship between improved decision-making and organizational performance, individual productivity, and organizational culture. Based on the results of this study, some implications and recommendations were provided concerning the relationship under investigation.

Date: 2022
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