The Governance of Non-Contractual Business Relationships: Which Social Algorithm

Chafai Mouaad, Slimani Assia and Najati Issam

International Business Research, 2022, vol. 15, issue 9, 35

Abstract: In the "business world, there is no business relationship without trust". However, the stability of non-contractual business interaction is not based on "blind" trust. On the contrary, it requires interpersonal trust based on a sociocultural rationality." Therefore, the latter should be explored and analyzed. Thus, as a case study, the phenomenon of non-contractual business exchange relationships of the informal transport of goods in Morocco is governed by "social algorithms" based on interpersonal trust, in which virtues such as (Niya[1], Lkelma[2], Lmakoul[3] etc.) create a model exchange practices based on cultural ethics and moral value. [1] Intention [2] Word of honor [3] Honest

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:15:y:2022:i:9:p:35

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