An Empirical Examination of Factors Influencing the Intention to Use Tawakkalna App

Abdullah S. Alsabban and Ahmed H. Najmi

International Business Research, 2023, vol. 16, issue 8, 1

Abstract: In recent years, a global surge in mobile application adoption has led to the development of innovative digital solutions spanning multiple domains. The Tawakkalna application, particularly significant during periods of curfew, is one such innovation, offering manifold benefits that support users in their daily activities. This study aims to investigate the determinants influencing the continuous usage intention of Tawakkalna app users within the theoretical framework of the Technology Acceptance Model (TAM). A purposive sample of 320 users of the Tawakkalna app was employed for the study. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that the simplicity of the application's features emerged as a pivotal determinant of the users' intention to persistently use and endorse the app. Moreover, the research highlights that application simplicity influences user intention through two key mechanisms - Perceived Ease-to-Use and Perceived Usefulness. These insights offer valuable guidance to developers and stakeholders, underscoring the need to prioritize user-friendly design and utility in the iterative development of mobile applications to ensure sustained user engagement and recommendation.

Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ccsenet.org/journal/index.php/ibr/article/download/0/0/49041/52878 (application/pdf)
https://ccsenet.org/journal/index.php/ibr/article/view/0/49041 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:16:y:2023:i:8:p:1

Access Statistics for this article

More articles in International Business Research from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().