The Challenges of Exporting to English-Speaking Countries: Experiences from Non-Anglophone Business Owners

Thanakit Ouanhlee

International Business Research, 2025, vol. 17, issue 5, 86

Abstract: This study examines the obstacles encountered by non-Anglophone business owners when exporting to Anglophone countries, thus contributing to the body of knowledge regarding international trade barriers. It employs a qualitative methodology, adopting an interpretive paradigm to explore the multifaceted nature of human behavior and experiences within this context. The data collection methods encompassed semi-structured interviews, participant observations, and thematic analysis of concrete case studies derived from authentic experiences. This study investigated a range of challenges, including linguistic barriers, cross-cultural variations, marketing adaptation strategies, divergent customer expectations, and regulatory compliance issues. This approach elucidates the impediments faced by non-Anglophone business proprietors and delineates their strategies for overcoming these obstacles. The findings identify the key factors influencing export success and provide empirically grounded recommendations for non-Anglophone business owners seeking to enhance their export capabilities in the Anglophone markets. This study contributes to the literature on international entrepreneurship and cross-cultural business practices and offers insights that may inform international trade practitioners and policymakers.

Date: 2025
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