Pivot Strategy of a Seed-Stage Venture Company: Analysis of Zoo Service Business by Bayesian Network

Tsuyoshi Aburai

International Business Research, 2025, vol. 18, issue 1, 1

Abstract: KAI Inc. is a seed-stage company established in November 2019 with a focus on improving animals' quality of life. Initially, they developed feeding devices and systems, animal play equipment, and exercise promotion systems. However, the COVID-19 pandemic led to the closure of zoos, prompting KAI Inc. to pivot. They decided to create an "Online Zoo" concept, which emerged from an accelerator program they participated in. Through collaboration with Shirotori Zoo in Kagawa Prefecture, they conducted a survey in April 2021 to gather feedback from potential users. The study involved constructing a causality model and conducting Bayesian network analysis to understand user preferences, desired animals to see, and acceptable viewing prices. The findings helped clarify the target audience, preferred animals, and pricing, serving as the foundation for developing a business plan.

Date: 2025
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ccsenet.org/journal/index.php/ibr/article/download/0/0/51198/55576 (application/pdf)
https://ccsenet.org/journal/index.php/ibr/article/view/0/51198 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:18:y:2025:i:1:p:1

Access Statistics for this article

More articles in International Business Research from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().