A Study on the Construction of Chinese Food Enterprises' Integrity Evaluation System：A Consumer Perspective

Xiaoqin Liu and Jie Qiu

International Business Research, 2025, vol. 18, issue 2, 65

Abstract: With the heightened awareness of global public health issues, which has increasingly drawn attention to the topic of food safety, the integrity of food enterprises has emerged as a central focus in society.Previous research on corporate integrity in the food industry has largely been conducted from the perspectives of government and management. This paper attempts to construct a corporate integrity evaluation system from the consumer perspective, thereby addressing a gap in the current research landscape. In this study, we collected consumers' views on corporate integrity through a questionnaire survey and analyzed the data using SPSS 25.0 and AMOS 24.0. This paper ultimately constructs a corporate integrity evaluation system comprising four factors, six dimensions, and thirty-two indicators. Notably, a newly identified factor arising from the COVID-19 pandemic, termed "epidemic prevention integrity," clearly demonstrates its significant influence on corporate integrity.

Date: 2025
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