Competitive Strategies Applying in Cultural Museums through Tourism Industry: The Case of Taiwan Hualien

Maw-Cherng Lin

International Business Research, 2016, vol. 9, issue 1, 83-98

Abstract: In the competition of leisure resources and reduction of governmental budgets over the years, the way in which cultural museums survive and develop is a critical issue. Using the Hualien Hakka Cultural Museum as an example, this study conducted a literature review and analysis, and held local forums, workshops and in-depth interviews using a bottom-up model and an interactive model, in order to collect opinions from industry, government and academia. Through SWOT analysis, TOWS matrix theory and Analytic Network Process (ANP), this study identified the effective Co-opetition Strategy of cultural museums as a reference for the future operation of local Hakka cultural museums.

Keywords: local cultural museum; co-opetition strategy; SWOT/TOWS; ANP; tourism industry (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:9:y:2016:i:1:p:83-98

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