EconPapers    
Economics at your fingertips  
 

What Influences the Repurchase Intention for Luxury Brands?-The Relative Impacts of Luxury Value Dimensions

Alev Kocak Alan, Inci Dursun, Ebru Tumer Kabadayi, Kenan Aydin and Fikret Anlagan

International Business Research, 2016, vol. 9, issue 5, 11-24

Abstract: This paper investigates the main antecedents of repurchase intention for luxury brands. In addition to the traditional understanding of repurchase by trust and satisfaction this study specifically focuses on the relative and indirect impacts of luxury value drivers. Four different facets of luxury value (i.e. social value, individual value, financial value and functional value) were proposed to influence repurchase intention through encouraging brand trust and brand satisfaction. The researchers administer a survey to 500 undergraduate students in consideration of the luxury product -sunglasses- which they bought recently. Data analysis was performed using structural equation modeling. Results confirmed some of indirect encouraging effects of luxury value dimensions on repurchase intention. Functional and financial facets of luxury value were found to be essential for consumer satisfaction while individual value provided by a luxury brand was the main driver for consumer trust. Results, managerial implications and future research directions are discussed.

Keywords: luxury value; brand satisfaction; brand trust; repurchase intention (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3) Track citations by RSS feed

Downloads: (external link)
http://www.ccsenet.org/journal/index.php/ibr/article/view/57198/31098 (application/pdf)
http://www.ccsenet.org/journal/index.php/ibr/article/view/57198 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ibrjnl:v:9:y:2016:i:5:p:11-24

Access Statistics for this article

More articles in International Business Research from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().

 
Page updated 2022-03-02
Handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:5:p:11-24