Modeling Factors Affecting Student’s Usage Behaviour of E-Learning Systems in Lebanon

Raed Masadeh, Ali Tarhini, Ashraf Bany Mohammed and Mahmoud Maqableh

International Journal of Business and Management, 2016, vol. 11, issue 2, 299

Abstract: This study seeks to explore the factors that influence students’ usage behaviour of e-learning systems. Based on the strong theoretical foundation of the TAM, UTAM and using structural equation modeling (SEM) via AMOS 20.0, this research paper examines the impact of performance expectancy, effort expectancy, hedonic motivation, habit, social influence, and trust on student’s behavioural intention, which is later examined along with facilitating conditions on student’s usage behaviour of e-learning systems. Data was collected from students at two universities in Beirut (capital of Lebanon) using a cross-sectional questionnaire survey between January and March 2015. The results revealed direct positive effect of performance expectancy, hedonic motivation, habit, and trust on student’s behavioural intention to use e-learning explaining around 71% of overall behavioural intention. Meanwhile, behavioural intention and facilitating conditions accounted for 40% with strong positive effects on student’s usage behviour of e-learning systems. However, both effort expectancy and social influence did not impact student’s behavioural intention.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijbmjn:v:11:y:2016:i:2:p:299

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